Resume
Education
Bachelor of Commerce: Marketing & International Business · University of Auckland
2022 – 2026
- Achieved an A- in Marketing 304: Digital Marketing and Marketing 301: Advanced Marketing Strategy
- Presented marketing analysis and strategy proposals to industry professionals as part of coursework
- Recipient of the University of Auckland Tertiary Foundation Certificate
Sinarmas World Academy · Jakarta, Indonesia
2013 – 2021
Certifications
- Get Started Using Google Analytics · Google · May 2025
- Manage GA4 Data and Learn to Read Reports · Google · May 2025
- SEO Essentials with Semrush · Semrush Academy · Valid to Aug 2026
- Content Marketing Principles for Business · Semrush Academy · Valid to Aug 2026
Experience & Volunteering
Event Volunteer · Auckland FC, Go Media Stadium
2025 – 2026
- Directed and managed crowd flow across multiple stadium zones during live match events, supporting a safe, organised experience for crowds of thousands
- Coordinated general event-day operations alongside large teams of staff and volunteers
- Built confidence and composure operating in high-pressure, fast-paced environments
Coaching Member · Ultidev Ultimate Frisbee Programme
Sep 2018 – May 2019
- Delivered introductory Ultimate Frisbee coaching sessions to primary school students across local community schools
- Adapted communication style to engage different age groups, developing patience and clear instructional skills
Community Volunteer · Habitat for Humanity
2018
- Organised and coordinated monthly donation drives to procure building materials for underprivileged families
Skills
Marketing & Strategy
Digital marketing strategyConsumer behaviour analysisBrand positioningCampaign planningMarket research & presentation
Tools & Technology
Microsoft Office SuiteGoogle Analytics (GA4)SEMrushVideo editing
AI Tools
ChatGPTClaude
Interpersonal
Cross-cultural communicationTeamworkInitiativeAdaptabilityTime management
Languages
English (fluent)Cantonese (conversational)
Interests
Team sports (football, Ultimate Frisbee) · Travel & cultural experiences · Fitness & healthy living · Music